The photo shows a Valentine's Day version- we don't typically have this exact one.  The normal packaging is gold.

America's #1 Gummi*

Everyone knows them – and for good reason. After all, this unmistakable original has delighted fans around the world since 1922. With flavors ranging from pineapple to strawberry, the five colorful Goldbears represent one thing above all else: irresistible joy that’s fun to share.

*IRI 2021 By Units Sold

Source: Haribo.com